MosBuild, Russia’s largest building and interiors exhibition, not only has a new, two-week format in 2012, but also a new look. The event organisers are proud to present a brand new, re-designed website:
MosBuild.com
The new MosBuild website aims to unite the construction industry. As the exhibition will run during the two weeks in April, the new website provides an ideal platform for suppliers, distributors, retailers, architects, designers and manufacturers to network for the rest of the year, including:
- Find out the latest industry news
- Schedule meetings
- Explore market innovations
- Plan their visit to the exhibition
- Participate in discussions
- Stay in touch with the organisers of MosBuild!
With the new functional section ‘MyMosBuild’, the website creates an invaluable business networking platform for the building and interiors industry specialists.
However, no one can explain the new features better than the creators of the website.
Stuart Ledden - Head of Digital, ITE
“The main objective for redesigning the MosBuild website was to create an online presence that truly reflects the premier nature of the exhibition itself. As the leading trade event for Russian building and design professionals, MosBuild has been at the forefront of industry innovation and development for many years, and we feel the website should match this. So we've not only freshened up the design and introduced more industry related content and insight, but we've also developed a suite of online tools and applications that will make the site a much more useful tool for our exhibitors and our visitors.
The ability to bring buyers and suppliers together in a place that enables them to conduct business, has been at the heart of MosBuild's success to date, and we are looking to develop a similar environment online. By offering exhibitors the ability to manage and enhance their online profiles themselves, we are creating a dynamic marketing tool that adds value throughout the show's lifecycle and brings real business benefits for all our customers. And for visitors, we are offering a range of functionality such as personalised floorplans, customisable exhibitor lists and the abilty to add meetings and seminars to an online calendar - all of which will help them plan their visit to MosBuild 2012, ensuring the make the most effective use of their time at the show.
This shift from the site being largely based on practical information relating to the event, to a more effective business tool covering the whole of the buidling and design industry emphasises the positioning of the exhibition itself and will further extend the MosBuild brand beyond the physical event itself”.
Stuart Wells - Managing Director, Wickedweb
“The Wickedweb team have taken on the challenge to take one of ITE Exhibitions leading brands to an exciting new level. We are focusing on the key objectives of the new website; to increase visitor registrations, sales leads and overall traffic.
This will be achieved in a number of ways including championing the brand vision, implementing usability studies to determine optimum user journeys and delivering strong message hierarchies.
The digital visitor experience is just as important as a physical visit, and this year the website includes integration with multiple systems to facilitate tasks such as seminar booking - all housed within the new My MosBuild area. The result will be an intuitive solution which showcases why ITE Exhibitions is deserving of its coveted position in the industry”.
But nonetheless, it’s best to have a look at the website yourself, rather than simply hear about it, please click on the link here –
Mosbuild.com!